Table of Contents
What are the most important blogging trends in 2022? What should you pay attention to? Which rules are important to have a popular blog?
ALTERNATIVE TEXTS FOR IMAGES
Every image on your homepage should contain an alternative text that can be read by search engines. More and more people search for photos and graphics on the internet with descriptions.
Therefore, title not only the photos on your blog but also all cover images. This will not only help you to be found better but also increase the search engine ranking of your site.
ASK YOURSELF ABOUT YOUR BLOG
In 2022, more and more companies will ask themselves whether the effort of a blog is worth it. Because it is a big-time investment to constantly publish new articles.
Some will also find out that there are many more exciting topics they could write about, outside of the team and products. Today, it often means taking responsibility and taking a stand. That can mean taking a stand on the side of movements.
Or it can also mean using content to lobby, for example, to draw attention to a situation. However, it depends on your topic, whether your blog is about gambling on CasinoChan, business or industry.
THINK ABOUT A GOOD CONTENT
There’s a ton of content being published every day, so it’s even more important that your posts are compelling with quality.
Keep a few basic rules in mind. Avoid long sentences and include bulleted lists in your posts instead. Pack as much content as possible into your text so that readers can derive value from it.
If you are unsure whether your blog posts are good or not, ask people to read through your content and give you feedback.
For helpful tips and tricks about writing, you can also share with others on Instagram under different hashtags about content management and writing.
MAKE YOUR HEADLINES STRONGER AND MORE IMPRESSIVE
The headline of your posts is the first thing your readers see. Therefore, make it as appealing as possible. There are some tips for headlines: show a solution (The perfect Instagram bio,…), use numbers (The 5 biggest trends, the 100 most important emojis,….), work with absurd contexts (example: what Superman has to do with my new writing method).
DON’T USE PRESS RELEASES ON YOUR BLOG
Blog posts and press releases are two different pairs of shoes and should be strictly separated. Information for the press is written like newspaper articles. Blog posts need more liveliness and also more diverse media.
TAKE RESPONSIBILITY FOR YOUR CONTENT
More and more, bloggers are perceived as press organs. Take responsibility for your content and your topics. Only write opinions that you represent. This makes it possible for you to lobby for certain topics on your blog, for example.
COLLABORATE WITH OTHER BLOGGERS AND COMPANIES
One of the most important blogging trends in 2022 is the topic of collaborations. After all, what comes when all the collaborators, partners, and products are featured?
YouTubers have been doing this for years and are probably smiling mildly now. It’s time for us in the writing guild to follow suit. Increase your visibility by collaborating with others.
That means scheduling interviews with other industry experts. Co-write articles with others or share with others in podcasts and videos. This way you benefit from your combined readership and make each other better known.
Well, there are no universal ideas on how to make your corporate or private blog popular and informative. Do you have content that just requires more attention?
Like an entire series on product development? Or multiple topics around your startup culture? Which blogging trends do you personally find particularly interesting?