Selecting the digital marketing platform is not less than solving the labyrinth of being in the digital world. Now that there are a lot of options, it is important to know which will serve your brand best. That’s why two of the most powerful contenders would have to be email marketing and social media. Each…
Today’s digital landscape bombards consumers with information from multiple channels; therefore, the imperative to capture and retain audience attention necessitates the creation of relevant, engaging content. Businesses can use content marketing as a strategic approach: it attracts–engages–and retains customers by offering valuable and informative material that addresses their needs, interests and pain points. When businesses…
TYPES OF CONSTRAINTS THAT MAY AFFECT A BUSINESS PLAN | In simple language, “constraints” may just mean any bother, impediment, difficulty, limitation, or vacillation in limit. Sometimes it appears as though requirements are sneaking all over the place. But in Dr. George’s Theory of Constraints, “imperative” alludes to something unmistakable. Business Constraints A business constraint…
COCA COLA MARKET RESEARCH STRATEGY | Marketing is considered one of the best factors that fully contribute to the success of the business, especially in today’s growing competitive economy. It is most important that correct marketing is required for survival and growth in the global world. In this article, we analyze the Coca-Cola company’s research…
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Digitality has been making its way to every business segment during the last twenty years or so. Things may have started with simple innovations – like selling stuff online – but progressed towards more comprehensive use of digitality in business. Read further and find about 3 digital business models you should know. The importance of…
If you have been spending money on old school marketing then it might be time to start looking at other alternatives because you might be just throwing your money into something that might not be able to reach out to your customer demographic. There are better options out there and one of them is digital…
In the age of social media, video has emerged as one of the most powerful tools for marketing, with the ability to reach large audiences at a fraction of the cost of traditional advertising. For businesses, this means that video can be an essential part of any online marketing strategy. There are a number of…
