Intro: Are you considering social media marketing for your small business but aren’t sure if it’s worth the time and effort? You’re not alone. Many small business owners are hesitant to invest in social media, thinking it won’t produce results. However, social media is one of the most effective ways to reach new customers and…
As a budding entrepreneur, you must have heard of how important an online presence is for your business. You may even have gone ahead in setting up a website. Creating a site is the right step for extending the outreach of your company, however, work does not end there. The next hurdle is how to…
If you’re looking to scale your business, you’re probably invested in taking your marketing skills to the next level. There are many books, videos, and blogs out there on the topic, but not everyone has time in the day to sit down and read or watch content on marketing. In this piece we are going…
Digital marketing is an important tool for any business wanting to succeed online. There are several interesting facts about digital marketing that you may not know. By understanding these facts, you can ensure that you get the best from your digital marketing campaigns. One interesting fact about digital marketing is that it is constantly evolving….
One of the most challenging aspects of running a marketing campaign is to keep it fresh, and to keep the momentum going – especially if you have been in the same game for some years. Planning is the answer – setting out a 12 month schedule so that you always know what you need to…
About 75% of the world’s population (and about 72% of America) now uses social media. In fact, consumers now spend approximately 2.5 hours on social media every day. With a strong social media marketing campaign, those consumers can become paying customers. Without a social media marketing strategy, however, you could miss the chance to grow…
Today, video is the single most crucial component in content marketing. Previously, experts mentioned that video is the future, and now as we browse through social media, it becomes evident that the future has arrived.Year after year, we have learned the importance of the use of video marketing for businesses. And this trend has continued…
If you’re a business owner or in charge of marketing your company’s products, then you’ve probably heard of paid search advertising. But what is it? And why should you use it? PPC stands for “pay-per-click,” which means you pay only when someone clicks on an ad that takes them to your page. Because of this…
Did you know Instagram has nearly 2 billion users? If you run a business, you might want to run ads on this platform, so that you take advantage of Instagram’s massive reach. However, you might be worried about how much it actually costs to run ads on Instagram. This post will help you learn more about…
There are many moving elements all working together to help your company develop in a digital marketing campaign. It’s a long journey from determining your goals and budget to set up advertising. Here we have some tips for building your next digital marketing campaign. Define your objectives. When you initially begin with digital marketing, you…
