Table of Contents
Did you know Instagram has nearly 2 billion users?
If you run a business, you might want to run ads on this platform, so that you take advantage of Instagram’s massive reach. However, you might be worried about how much it actually costs to run ads on Instagram.
This post will help you learn more about the cost of advertising on Instagram. No matter what niche you’re in, these tips will help you figure out how you can predict the costs of advertising on this platform.
What Is the Cost of Advertising on Instagram?
Right, so how much does it cost to advertise your business on Instagram?
Well, unfortunately, there isn’t a specific answer here that applies to all businesses. That’s because the amount you pay for Instagram ads depends on how you’re targeting your ads.
Of course, different businesses will target their ads in different ways, and so that’s why there’s a huge variation in advertising costs.
Can You Predict the Cost of Running Ads?
As mentioned, there isn’t a specific figure here in regards to how much it costs to run ads on Instagram. That said, you can actually predict how much things will cost by going through the process of creating an ad campaign on Instagram.
Once you’ve finished creating your campaign, Instagram will give you some data on how much it will cost to run your ads. Once the ads are live, you generally won’t pay more than the suggested figures.
Can You Make Things Cheaper?
You might not be happy with your predicted ad costs, so you might want some tips on how you can address this issue.
Well, one way you can get around this problem is by using engaging images so that your ads produce more conversions, and thus a better ROI.
This is key because if your ads are converting well, you might be able to stomach the higher ad costs, simply because the ads are paying for themselves.
After all, a lot of the time, it doesn’t matter if an ad costs $0.50 per click if it can generate an average ROI of $1.
You can make your images compelling by removing specific background elements within your image. This can help you isolate certain parts of an image that will get people’s attention.
If you’d like to experiment with this, you can use this app to remove background details within an image.
Will You Run Ads on Instagram?
This post has covered some of the things you need to know about the cost of advertising on Instagram. If you’re nervous about running ads on this platform, you might want to speak to people who are in the same niche as you.
These individuals might already be running ads on Instagram. As a result, they might be able to share some insights into how much everything costs, and what their ROI is.
You can then use this information to determine if advertising on Instagram is worth your time. Want to read some more content like this? Please visit our blog section to see some of our latest posts!