One of the most challenging aspects of running a marketing campaign is to keep it fresh, and to keep the momentum going – especially if you have been in the same game for some years.
Planning is the answer – setting out a 12 month schedule so that you always know what you need to do on a month by month rolling basis.
There are plenty of online resources to help put a schedule together – they can be based on wellbeing days, international days, saints days, cultural festivals, celebration of food, sports, awareness of different disabilities – when you start looking into it, you’ll find that there is actually not enough weeks and months in the year!
We’ve cherry picked a few of our favourite events over the year to give you an idea of the marketing opportunities they generate. Of course, you pick and choose the ones that are most relevant to your product and service.
World Braille Day takes place in January. Braille is the tactile representation of letters and numbers, enabling the blind and visually impaired to read through touch. Focussing on Braille highlights the issues and challenges facing those who are blind around the world, and fosters a deeper understanding of what we can collectively do to help and support.
Mardi Gras – also known as ‘Fat Tuesday’ – is the day before the start of Lent on Ash Wednesday. It is also the day that many cities use as an excuse to celebrate – and no where more famous does it as well as New Orleans. Although it has its roots in Christianity, it has become a melting pot for all religions, faiths and ethnicities.
March is well known for its celebration of women, with International Women’s Day most famously on March 8th every year. March 25th is International Day of Remembrance of the Victims of Slavery and the Transatlantic Slave Trade.
The first Earth Day took place on April 22nd 1970 in the USA. Today, more than 190 countries have incorporated this day for highlighting environmental issues affecting the globe. As we race through the 21st century, the environment has become a primary concern for governments the world over, and the collective responsibility we all take – individuals and businesses alike – have compounded into a massive movement.
5th May, also known as Cinco de Mayo, is a Mexican celebration remembering the country’s victory over French colonialists in the 1832 Battle of Puebla. What better excuse do you need to fill your environment with colour, music and delicious food. A creative mind will find any number of links between your product and celebrating everything Mexican.
The Dragon Boat Festival is actually a traditional Chinese holiday which falls on the fifth day of the fifth lunar month – often in June. Rivers and boating lakes the country over are filled with companies competing with each other. For many companies it generates brilliant PR coverage and creates good will.
Although the date shifts year on year, the Muslim festival of Eid ul Adha, also known as the Festival of Sacrifice, is celebrated by Islamic communities the world over – gathering with friends and families, and spreading the joy across the world through Qurbani donations.
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It can be no surprise that International Youth Day is celebrated in August – there’s no classes getting in the way!
International Day of Peace takes place in September – let’s hope that this September we will have plenty of reasons to integrate its celebrations into our everyday business.
As you move into October, November and December, there are still plenty of opportunities to pick up on different theses – whether you go for the more popular Halloween or focus on the more obscure International Day for Tolerance.
So find yourself a good 12 months resource, get your creative marketing cap on and have some fun with it.