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If you’re a business owner or in charge of marketing your company’s products, then you’ve probably heard of paid search advertising. But what is it? And why should you use it?
PPC stands for “pay-per-click,” which means you pay only when someone clicks on an ad that takes them to your page. Because of this feature, pay per click marketing services are often used by companies that want to direct traffic to their website but don’t want to pay for impressions (which is how traditional advertising works: pay per advertisement impression).
With Google AdWords, for example, you can put your ads into search results displayed when people enter certain keywords. So this means that if someone searches for “red shoes,” your ad might appear in their search results!
What are the benefits of paid search advertising?
There are a number of benefits associated with paid search advertising. However, it is important that you realize that paid search doesn’t work for every business.
It should be used in conjunction with other online marketing efforts to make sure your website gets the best possible results.
Benefits of paid search marketing include:
Paid search campaigns provide measurable results that are easy to track and understand. Google Ads provides real-time data on how well your campaign is doing, allowing you to make adjustments as needed in order to maximize its effectiveness. You can even see how many people click on your ad but don’t go through with the purchase—a key metric for understanding where consumers are in their buying journey when they leave your site.
You only pay for results
Paying for clicks is the most common way that many small businesses utilize paid advertising. With online ads, you only pay when a user actually clicks on your ad and visits your website. This gives you incredible control over how much you spend on advertising and helps you avoid wasting money on impressions or clicks that don’t go anywhere.
You can reach customers at specific times
Let’s face it: there’s no such thing as a ‘prime time’ for your customers to be searching for your business. If they see a leaky pipe, they want to get it fixed and they want to do it now! That’s why one of the major benefits of paid search is being able to target your potential customers when they are actively searching for what you have to offer online.
For example, if someone is searching for “emergency plumbers in my area” then it is a great opportunity to target them with a paid search ad that gets them to call your company or visit your website.
People who click on your ads are more likely to become customers because they’re actively seeking out what you’re offering. You aslo have total control over who sees your ads and when. So you can target people based on demographics, interests or behaviours and decide which times of day or days of week you want your ads to display.
Get started with paid search advertising
As you can see, paid search advertising is a simple and effective way to get more eyes on your business. So if you’re not already leveraging this amazing marketing strategy, it’s time to get started. If you’d like more information about how to use this advertising in your specific industry, be sure to check out our other blog posts.