As an online seller, you know that Amazon is a major player in eCommerce. With over 200 million active users on Amazon Prime alone, it has become the quintessential go-to destination for online shoppers. So, if you’re looking to increase your Amazon sales in 2022, staying up-to-date on the latest trends is essential. So, we have outlined 10 tips to help you elevate your marketing game. Ready to get started? Let’s dive in!
10 Most Effective Practices To Boost Sales On Amazon in 2022:
As an Amazon-centric digital marketing agency, we are well versed in the fundamentals of its marketplace. Our Amazon experts believe that by optimizing your product listings, enhancing your customer experience, taking measures to improve your Amazon Photography, and focusing on growing your brand awareness, among other things, you can dramatically increase your Amazon sales and compete with the big players in the industry.
Since Amazon is a significant player in the eCommerce industry and has no shortage of competition in its marketplace, sellers must utilize effective techniques to boost sales on the platform. Here are 10 of the most effective practices for doing so in 2022:
1. Follow All The Guidelines Provided By Amazon:
Some people might think it’s a good idea to ignore the guidelines and rules provided by Amazon, but that comes at significant risk.
There are countless examples on the internet where these cheats have been used by those trying to take advantage of cheating the system to boost sales with no luck whatsoever but instead a lifetime ban on their brand.
An excellent example of this is something that transpired last year when Amazon banned some brands of retailers in large Chinese electronics like Aukey and Mpow that are known to do substantially well in sales on the site each year. The ban was made public after a database leak that allegedly tied these companies to paid-review schemes, which Amazon strictly prohibits.
Therefore, rather than finding and exploiting loopholes, take the initiative and engage proactively with what Amazon expects from its retailers. From the previous records, it is apparent that any current loopholes can easily be closed, and any cheaters found to be exploiting them can be instantaneously banned; however, your stellar selling reputation will be forever and outlast any future algorithmic update.
Setting up your listings in the right way can help you get ahead of other sellers and land more sales on Amazon. After all, you can’t make sales if you are suspended, or worse, banned!
Our Amazon experts recommend that you read up on all the guidelines first, at your leisure, because when you know what Amazon requires of sellers, it’s easy to set up your listings in the high-quality way that works. This leads to higher buyer trust and an increased chance of landing more sales on Amazon.
2. Focus On Enhancing Customer Satisfaction:
Customer service is a crucial part of eCommerce. Trusting the seller to deliver promises can be difficult for a buyer. Losing trust takes less than a fraction of a second, so make sure you plan things right. Remember that good customer care is essential for business success. It nurtures faith in customers and promotes brand loyalty, helping you gain competitive advantage.
One of the primary reasons customer service is so crucial in eCommerce is that 90% of American shoppers say they’re more likely to buy from brands with good customer service and correspondingly less likely to buy from brands with lousy customer service.
There are many ways to provide exemplary customer service. One way is giving your customers the attention they deserve and need when their issue comes up, like by listening carefully or making exceptions in case of extreme cases.
Keep in mind that responsiveness and professionalism go hand-in-hand. Always keep your word no matter the circumstance. Remember that a good business will always put their customer first because it’s the only way they can succeed in the eCommerce world.
3. Improve Your Amazon Product Photography And Videography:
Top-quality product photos and videos are one of the quickest ways to grab your buyer’s attention on Amazon. Not to mention that you don’t even have to spend hours perfecting them!
All it takes is following these basic principles for excellent results for your Amazon Photography and Videography:
- Set white balance to auto when taking shots.
- Take a variety of shots from different angles.
- Do not use the flash of the camera; instead, use lighting.
- If you want to make your product stand out from the rest, put it in lifestyle scenarios so buyers can see how it is used.
- Avoid shaking by any means possible. Whether using a tripod, a stack of books, or anything else, make sure your shots are level without any blurs from shaking.
- Use a light-colored background for your shots, so it does not clash with your product. Remember, your product is the star, not the extra. You can use a cloth as the background or a card sheet as long as it is light-colored.
- It’s important to shoot with as much natural light as possible. If you shoot close to a light source, your camera will capture soft lighting with soft shadows. The further you move from the light source, the darker and sharper the shadows.
- Also, don’t forget to take the main image for your Amazon listing according to the guidelines. The white background in the main image is non-negotiable so use a white-colored cloth or card sheet to take the perfect shot.
4. Use Amazon’s Tools And Resources:
Utilizing Amazon’s tools and resources is the best way to market on the platform. You should focus on two main things; Amazon FBA and Amazon Buy Box.
1. Amazon FBA:
Fulfillment by Amazon can give you the fastest and easiest way to scale your business. You can ship your products to Amazon’s warehouse, and then Amazon will pick them up and pack it up for shipment by themselves.
No more worrying about finding a warehouse with ample space for your products or dealing with logistics on each product line. Now there is one less thing that needs managing on your plate.
2. Amazon Buy Box:
The Amazon Buy Box is the quickest way to get more sales on amazon. Over 82% of all purchase decisions happen through this space, so it’s worth investing time and effort into making sure your products show up there.
5. Optimize Your Product Title:
A product title can cost you 80% fewer people clicking on your product listing and opting for other products. It is the most important part of your product listing, as it will determine whether or not someone your customer will want to know more about your product.
On the plus side, this also means that 80% more people will be interested in clicking on your advertisement if your product title is optimized. For titling your product advertisements on Amazon, always start with the brand name and name of the product, then list its features like color, size, gender for use, functionality, etc.
By including the right keywords in the correct order, you can easily find interested customers.
6. Get Professional Assistance Where Necessary:
You may be the best at running your business, but you cannot be omniscient or perfect in every task. Everyone has a different skill set that can be applied in various aspects.
So don’t be shy if you need professional help in any part of your Amazon marketing/selling journey.
If you believe your Amazon Photography can improve, but you don’t have the means necessary to do so, hire a professional photographer that specializes in Amazon product photography.
Whether it’s social media marketing or SEO, if your toolkit lacks in these areas, find someone who has the experience and hire them to do it for you.
7. Manage Your Amazon Inventory Efficiently:
If you sell your products on Amazon’s marketplace, ensuring there are no stockouts is critical for providing a good customer experience. A lack of availability can lead to frustrated customers and even generate lower revenues than before.
The worst feeling in the world is to be disappointed with an item, only for it not being available. It leaves a bad taste in your customers’ mouths, who will always opt for your competition instead of dealing with you again. Their frustration over their first experience dealing with your brand can prevent them from returning.
8. Register Your Brand On Amazon:
Your brand is your reputation. Make sure you protect it by trademarking any products sold under this name. There’s nothing worse than having someone else use your name when they have no intention or plan to create anything similar in quality/service.
Brand registering on Amazon also makes you eligible for the A+ content program. To increase your sales on Amazon, you need to tell the story of who you are. Tell how and why customers can benefit from your brand. The A+ Content program gives sellers more space than before to do just this.
Also, remember that keeping an eye on your Amazon Seller rating and ensuring that you maintain a high rating will show customers what kind of experience they can expect when buying any product from your brand.
Must Read: 5 Tips for Starting out as an Amazon Seller
9. Urge Your Customers To Leave Reviews:
You can’t afford to skimp on customer reviews. Over 93% of shoppers will check out your reviews before they buy, and the higher in quality, the better chance you’ll have at success. That’s why it is crucial to maintain high ratings on Amazon and provide stellar customer service in exchange for feedback!
Customer reviews are also critical because they help shoppers gain confidence in your products and feel peace of mind while shopping. In addition, these reviews will lead to a better customer experience for future customers on their buyer’s journey.
10. Use Social Media And Influencer Marketing:
The Internet is a crowded space, and there are always people looking for something new. If you’re an entrepreneur with big plans, don’t forget that the internet is always bustling with communities of enthusiasts who will be eager to hear about your product as there is a following for every niche in the market. With 97% of consumers now using social media when researching products, companies need to be able to capitalize on this trend.
Influencer marketing doesn’t have to break the bank. Micro-influencers with small followings in tens or hundreds of thousands usually possess a particular air of authentic genuineness that many big celebs or influencers can lack. As a result, they can be an excellent way to get your message out there!
However, make sure you weigh all the pros and cons and choose carefully, as the influencer market can be a slippery slope with the rise in cancel culture. Build up a good rapport in the digital market and keep an eye on how much your reach expands with each influencer.
To boost sales on Amazon, sellers need to focus on providing a great customer experience, enhancing their product photography and videography, using Amazon’s tools and resources, optimizing their product titles, and getting professional assistance where necessary.
Managing your inventory efficiently and registering your brand on Amazon are also important steps. Finally, don’t forget to urge your customers to leave reviews. Use social media and influencer marketing to reach more potential buyers.
Are you ready to start implementing these strategies? If so, we can help! Our team of experts is here to provide guidance and support each step of the way!