Over the course of the global pandemic, the eCommerce business sector has grown rapidly. Many people have turned their hobbies into a side hustle to get some more money in the door doing what they love.
So many people, in fact, that you and your friends all might be small eCommerce business owners. This is a great thing, as it gives people the opportunity to work for themselves and concentrate on something other than their 9-5 career.
However, as businesses start to open up again, small eCommerce businesses are slowly sputtering out again. This isn’t just because more people are going back to work and no longer have time for sitting around making things all day.
But it’s because they are encountering issues that they never thought that they would have, things that they didn’t think about before. Here are four things that you and your eCommerce business must be aware of to stop yourself from falling into this trap.
#1 Try to tackle shopping cart abandonment
This is an unfortunate problem which all eCommerce stores face more often than you might think. Sometimes, when people fill their virtual shopping cart full of items, they leave the site without checking out the items or halfway through the checkout process.
This can mess up your sales and point out bad customer experiences or technical issues that put people off of buying which you should have solved. However, there are many different reasons why people abandon their digital shopping carts, and finding the solution might be easier than you might have thought.
#2 Make sure your business website is working for you and not against you
This is a big factor to take into account for any business. Many small side hustles rely on sites such as Etsy or Shopify to get their marketing and website solved in one big chunk, but this isn’t always the best option, especially as services such as Etsy start to lose their charm on their customers as less and fewer retailers use it.
That is why having a separate website as well is a good idea. Not only does it mean that you can withdraw from sites like eBay at any time and still have an easy way for people to find you.
But it also means that you have an additional way for people to get to your business. However, it isn’t wise to completely separate yourself from selling sites very quickly, as you can lose a lot of your customers, and everything will slowly dry out.
When it comes to building your separate website, you might consider building it on your own. If you are well experienced with website building, it might be a good idea to do it on your own. However, suppose you don’t have any prior experience when it comes to website building.
In that case, it might be better to invest in the services of a professional web designer, who will not only design a gorgeous and professional website for you but will also help loading speeds, which can help your customer experience rates go higher as people aren’t waiting for an age for your site to load and go through the checkout process.
#3 Think about your brand’s identity
If you don’t know what a brand identity is, then it’s well worth learning. A brand’s identity is essentially the personality of your brand.
It might be easier to think of your brand as a person, and the other brands it is often associated with might be its friends. The kind of identity that your brand needs are a perky, fun, and popular one, which can help boost sales.
What you really want to achieve is a brand that people will see as a trustworthy friend. This might sound silly, but the reason you go to your favorite fast-food brand is that you subconsciously trust it to help your hunger and to maybe give you a little emotional support.
You want your brand to be like this to somebody else. You can build brand identity by many means, but it can take a long time to accumulate into something that you can use well. Not only can this be a useful asset in the future, but it can also be a great way to boost sales and create more hype for newer products.
#4 Think about your business social media
Your business’s social media can be a good way to reach a wider target audience. By latching onto trends and challenges, you can build a strong community around your business.
This is not only incredibly useful for your brand’s identity, as mentioned before, it is also a great way to entice new customers.
You can also use Social Media Influencer Marketing to your advantage to help reach a wider target audience. This is a great way to get relatively cheap advertising through relatively effective means.
Social media can also be a great way to keep in contact with past customers, keep interacting with them, and create your own tags, and helping other people share the word about your business.
To wrap things up
To conclude, you must be aware of a number of things if you are thinking about continuing your eCommerce business after the global pandemic has ended.
Firstly, you need to think about some of the issues your customers might make, such as shopping cart abandonment. Secondly, you need to think about your website and if branching off separately will be beneficial for your business.
Thirdly, you need to think about your brand identity and be prepared for its long and laborious build-up. Last but definitely not least, you need to think about your business’s social media, which can help your brand identity and bring in new customers and help you interact with existing and older customers.
Running an eCommerce business can be difficult, but when using the right tool and by following the right practices, it can be profitable.