10 Best Digital Marketing Strategy for EdTech Companies [The Ultimate Guide]

Digital Marketing Strategy for EdTech Companies

Edtech companies need to have a strong digital presence and credibility. Digital marketing can help establish it using various innovative strategies. Here’s how.

There is no alternative to using digital marketing strategies for an edtech company to grow and reach out to as many clients as possible.

Digital marketing can help your edtech company improve its online presence. There are two major advantages of implementing digital marketing strategies.

Firstly, those looking for a similar service or product can find you quickly if you are ahead of the competition. Secondly, those unaware of your product or service can also be pursued via digital marketing.

Let’s look at the top ten digital marketing strategies for edtech companies.

What Is an Edtech Company?

Education technology, or edtech, is a combination of educational practices and technology. Edtech companies create educational tools or services using the latest technologies.

Edtech Company

Edtech companies are thriving as large-scale digitalization is occurring in educational sectors. Their growth will increase as the demand for technological inventions in education increases.

Why Do Edtech Companies Need Digital Marketing?

An edtech company might have invented some excellent technological tools for educational practice and improvement. However, it is of no use unless they can reach the appropriate clients with their innovations.

Here is where digital marketing comes into play. An edtech company will need digital marketing to reach its target audience. Moreover, digital marketing can help an edtech company grow exponentially as a business.

Digital Marketing

Availing services from either a digital marketing agency or a boutique marketing agency can be highly beneficial for edtech companies. They can guide you in the best possible way to improve your product and services and reach out to a large demographic.

10 Best Digital Marketing Strategies for EdTech Companies

Some of the most effective digital marketing strategies that work wonders for edtech companies are as follows.

1. Search Engine Optimization (SEO)

SEO is the most effective organic method of improving your online presence. It is a combination of different strategies that ensure that your company profile appears on top when one searches for services or products similar to yours in Google Search.

Search Engine Optimization

SEO strategies include on-page SEO, off-page SEO, content strategy, keyword strategy, domain authentication, website optimization, local search optimization, etc. Additionally, it includes performing SEO audits and inspecting different aspects using analytical tools.

2. Mobile Optimization

Nowadays, many people use mobile devices such as smartphones or tablets to browse the Internet. At present, 52.2 percent of website traffic is generated from mobile devices. As the percentage grows rapidly, you need to ensure that your edtech company shows up in their search results.

One major mobile optimization criterion is to have a dynamic website. The UX/UI has to be improved for mobile users by ensuring appropriate content proportion, easy navigation, etc. Also, the web page loading time needs to be optimized for mobile users.

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3. Email Marketing

Email marketing boosts SEO and is one of the most effective digital marketing methods to ensure the highest ROI. It is advantageous for edtech companies to promote their business and successfully generate leads.

Email marketing allows personalized promotions. Apart from that, you can collect data, like customer information, polls, surveys, etc., and research and analyze them for further strategy development.

4. Video Marketing

Video marketing has become essential at this point. Videos attract people more than anything. You should create engaging videos to promote your company and services.

People tend to watch a lot of videos these days, making video marketing an effective digital marketing strategy. Video marketing does exceptionally well on Youtube, Facebook, Instagram, TikTok, etc.

5. Content Marketing

Content marketing is another excellent method of digital marketing to promote your business or products. However, for the edtech industry, there is no compromise in the quality of content. Your content establishes your credibility, trustworthiness, and potential.

Content can be in different forms based on the platform. It can be text, video, audio, infographics, etc. However, the contents an EdTech company publishes need to be well-researched, informative, precise, and coherent.

6. Webinar Marketing

Connecting to your audience through a webinar is an outstanding marketing strategy. Edtech companies can initiate educational webinars on various topics and reach many potential clients.

It allows you to approach a large audience with your product and service and engage with them. You can also benefit from the feedback you get from a webinar. Plus, it is also a great addition to the edtech company’s portfolio.

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7. Social Media Marketing

Social media has become an inseparable part of modern life. More than half of the world uses social media now – precisely 58.4 percent. This creates the opportunity to introduce your edtech company to a vast population.

Social media marketing includes having your company profile on different social media platforms. Additionally, posting pictures, videos, and informative content, going live, boosting posts, commenting and sharing, always being active on social media, and so on are strategies that can keep your edtech company above your competitors.

8. Pay Per Click (PPC) Advertising

Pay Per Click (PPC) can provide exposure to your edtech company very quickly and engage with numerous potential clients. If correctly done, PPC can bring a huge amount of traffic to your website.

It is a very effective digital marketing strategy and incredibly useful for edtech startups that want some exposure. Moreover, you can strategically reach out to the targeted audience and track your results, which helps in further advertising.

9. Influencer Marketing

Influential people in the educational sector can help you grow your company. When they promote you, you can get recognition from a large audience in the respective sector. You can collaborate with experts, teachers, and even students for exposure.

You can incorporate influencer marketing with webinars, social media marketing, or video marketing strategies to get impressive outcomes.

10. Press Release

A press release is an incredible way of getting your company up in front of the public through high authority websites. It creates credibility for your company as well-recognized publishers, journalists, or news portals introduce you to the mass audience.

Apart from recognition, a press release is a fantastic way to improve your SEO. It helps improve traffic, backlinks, domain authority, etc.

Also Read This: When You Should Hire A Digital Marketing Agency For Your Business


All in all, digital marketing has become an essential part of the advancement and expansion of a company. Its importance is unimaginable, especially for edtech companies.

Edtech companies have a distinct client base, and reaching out to the right demographic is crucial. Therefore, the implementation of digital marketing strategies for edtech companies is a must.