Content Marketing

The Challenge of Content Marketing in a World with Limited Attention Span

Today’s digital landscape bombards consumers with information from multiple channels; therefore, the imperative to capture and retain audience attention necessitates the creation of relevant, engaging content. Businesses can use content marketing as a strategic approach: it attracts–engages–and retains customers by offering valuable and informative material that addresses their needs, interests and pain points. When businesses…

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How Data Science Actually Powers AI Apps

How Data Science Actually Powers AI Apps (Hint: It’s Not Just Big Data)

Everyone loves to talk about AI apps. Chatbots that write. Dashboards that think. Tools that adapt on the fly. But underneath the interface, something quieter is doing the heavy lifting: data science. The models don’t train themselves. The predictions don’t validate automatically. And “just add AI” never works without someone crunching the messy stuff underneath….

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constraints that may affect a business plan

5 types of constraints that may affect a business plan in 2023

TYPES OF CONSTRAINTS THAT MAY AFFECT A BUSINESS PLAN | In simple language, “constraints” may just mean any bother, impediment, difficulty, limitation, or vacillation in limit. Sometimes it appears as though requirements are sneaking all over the place. But in Dr. George’s Theory of Constraints, “imperative” alludes to something unmistakable. Business Constraints A business constraint…

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